I am a Salesman… and I just got 50 ‘Likes’ on Instagram
- Posted by Howard
- on October 23rd, 2012
I have closed some huge sales in my life. If I am not selling, I am sleeping.
I have had blog posts with hundreds of comments and have had tweets retweeted hundreds of times, but I have never had an Instagram photo liked 50 times.
It’s silly. It’s a game. I know. But that was a lot of work getting there.
I love sharing my thoughts and ideas and strategies. I share too much.
I share because my job is sales. I am working for leads.
The easiest way for me to build leads is to use the tools of the web…the desktop, mobile and social web. I have tried everything. I am sure something new will come along and I will use it. No matter how good that new tool is I will need the web. Now matter how good the web becomes I need to use the phone and no matter how good the phone is I need to make the time for face to face. It’s relentless, but luckily I love it all. Bring it.
I have discovered that the best way to get leads is to share ideas. I used to have to get a a meeting to share some ideas…talk about friction.
In a face to face I like my odds against most. If I can’t sell what I have, I ask…’What would you buy?’ and than focus on selling them back their answer. It’s a game. The idea business means I am in the networking business. The networking business means I am in the early adopter business. Yep…relentless. Yep…bring it.
Today, everyone is trying to code their way out of problems and into ‘growth’. I get it. Sales is hard.
So here’s to the salespeople and the great product people. They have never been this close together.
The information in this blog post represents my own opinions and does not contain a recommendation for any particular security or investment. I or my affiliates may hold positions or other interests in securities mentioned in the Blog, please see my Disclaimer page for my full disclaimer.
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Born in Toronto, lived in Phoenix for 20 years and now in Coronado, CA with a loyal wife (15 years, 14.2 Canadian years), two awesome kids and a dachshund. My current start-up is called Stocktwits and I am a co-founder and CEO. More »
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