I am a creature of habit.
I use the web to make me smarter. If I am reading you consistently it’s because of the leverage you help me with in my life. I also partake in a little humor, but other than that I live a boring web life. I let others do the exploring and most of my discovery, which is probably why I love Twitter and started Stocktwits.
My pal Phil Pearlman says the following :
You want to be awesome by generously providing the best information in a way that is captivating and to do so consistently over time.
It doesn’t matter what you are selling, if you have an area of expertise then share it and then keep on sharing it. If you can’t communicate effectively then find someone in the organization who can.
Twitter provides the potential to impart information with a global audience for every vertical no matter how narrow and as a result organically promotes meritocracy.
Just being awesome will bring you credibility and trust and everyone who is interested in your field from customers to potential customers to journalists to prospective employees will become aware of your awesomeness and seek you out over the long run.
You will build brand.
I don’t use Facebook, I have not leveraged myself through Linked-in, I rarely just surf the web and never used Google Reader. I blog on WordPress, am diligent about my email and use Twitter to discover other voices.
The web is deep and vast, but it still does not have to be complicated and all consuming.