Nike Signs Michael Saylor (Microstrategy) to a Bitcoin 'Just Do It' Campaign

MicroStrategy started buying Bitcoin on August 10, 2020. BTC is up 720% since then. MSTR is up 3,313% over the same time. Needless to say, no stock in the S&P 500 has come close to matching those returns. So how did he do it?

“Intelligent leverage” is what they’re calling it.

In the first nine months of the year, their diluted shares outstanding rose 13.2%. Their total Bitcoin holdings rose 33.3% over the same time. Here’s how they described their strategy on their most recent earnings call:

“Our objective continues to be to accumulate Bitcoin holdings at a faster rate than we issue shares, and we have demonstrated a solid track record of doing so. To assess our performance in achieving this strategic objective, we introduced a new key performance indicator last quarter, which we refer to as BTC Yield. To reiterate again, we define BTC Yield as a period-to-period percentage change in the ratio of our total bitcoin holdings to our assumed diluted shares outstanding.”

That’s it. That’s the whole game. And right now, they’re winning 28-3 (I kid).

The stock is up 3,313% since they started buying bitcoin, but the market cap is up 7,820% over the same time. Wait, what? How? Isn’t diluting existing shareholders bad? Yes, almost always. Unless you’re using the fresh capital as leverage to buy an asset that has explosive growth. Here’s Saylor describing it:

“The more capital that we gather, the more powerful we become and the more we enrich our own shareholders. This is -- it's totally counterintuitive because everybody else in the world thinks if you sell equity, you dilute the shareholders. That's true if you don't have a use of proceeds that grows faster and yields more than the S&P 500 Index. The cost of capital is the S&P 500.”

MicroStrategy holds 331,200 Bitcoin with a current market value of ~$32 billion. The market cap is $94 billion. I’d say his game plan is working, and then some. The question is, what are the limits of this strategy? How long will it keep working? If the 264% growth in its market cap over the last three months continues, it will cross $1 trillion by the end of April. It would blow past where the largest stock is today (Nvidia) in July.

I guess anything’s possible, but this would be the craziest thing to ever happen in the history of financial markets.