Beehiiv AND Stocktwits...This Partnership Is Money

Good morning…

Today, I am really excited to announce a partnership between Stocktwits and beehiiv (the best newsletter platform in the world). A very short GIF/video explainer in the tweet below:

Because Stocktwits created the $ cashtag and has built a platform for organizing ticker based chatter and discussions, and because beehiiv has integrated this API into their email platform, any beehiiv newsletter creator can add for instance $AAPL ( ▼ 0.53% ) to their post and the post will get pushed to the Stocktwits Apple stream (as we build widgets and expand the API you will be able to add charts, sentiment etc.)

Even better, Stocktwits has been building relationships with brokerages like Etoro (read here) and Alpaca (which pipes to hundreds of brokers around the world), Barcharts, Xignite and MSN to name just a few to start.

SO…

Starting today, a trade/investment idea from a writer on Beehiiv (connected to Stocktwits) can circle the web and get to the right ticker inside hundreds of brokerages and financial sites.

Even better, links will go back to the beehiiv newsletter writer so they can build their audience directly. Of course they can build a Stocktwits one as well!

I have been calling this bigger vision ‘Stocktwits Everyhwere’ and my friend and founder at beehiiv Tyler Denk quickly understood the possibilities.

Stocktwits is creating both the best financial newswire (open to everyone) with the added touch of real time sentiment of the Stocktwits community.

This is a big win/win/win for the financial industry, the creators, the platforms and the customers…as the writer owns and grows their audience and the financial sites get unique content curated anyway they like. The end customer gets a wider choice of content, not the same opinion and news pieces from Bloomberg, Reuters, WSJ and the rest of the wires.

That is the short story.

Here is the longer story and why we think this partnership (that will be expanded on and copied by other vertical networks) is a huge deal for reopening the web for financial writers (in this case) to supercharge their distribution for this era of what the cool kids call ‘the creator economy’.

For over a decade the pipes on the internet have been closing on talent/writers/creators as Twitter, Facebook, Youtube etc clamp down on their creators reach and close in their walls to keep customers from clicking away. My 300,000 followers on Twitter for instance are worth little to me because Elon and his algorithm do not show my posts to my followers. They are Elon’s pipes after all.

If it were not for me owning my relationship with my customers, readers/fans via email and products like Stocktwits and beehiiv all my years of content creating and sharing would have been mostly a waste. I was warned about the networks, but for years the exchange of value worked in my favor.

You and I have been warned…

There is ONLY ONE RULE for creators…get your customers email and find distribution of the right audience. Your ‘follows’ and ‘likes’ on Twitter, Instagram and Youtube are mostly are a trap . Be the master of your own domain 🙂 .

Next…how does it work?

Tyler, the founder of Beehiiv does a great job explaining it. Read it here.

Here is a short YouTube video:

The beehiiv team put this together as wellI

If you have a Substack newsletter it is very easy to switch to beehiiv to take advantage of this much better product and distribution. Here is direct link to the beehiiv migration team if you have any problems.

If you know great financial creators please spread the word.