Bloomberg and The Social Web

I will be on Bloomberg today with Dierdre Bolton talking about various things of the moment.

The TV side of Bloomberg has embraced the social web for a long time. Bloomberg is a technology Company and has the most awesome San Francisco office to put an exclamation on the west coast.

Yesterday Bloomberg ‘announced’ that Twitter had arrived on their terminals and therefore was arriving on Wall Street.

Please.

Bloomberg has been experimenting with the data and pulling the API’s for years. Bloomberg has been a great customer of Stocktwits since 2010.

Traders and Hedgies that cared about news and mobile have been using Twitter for years now, Stocktwits too.

Clients pay $2,000 plus a month for their Bloomberg terminals and if just a few demand Twitter or even reruns of ‘Full House’ they get it. Bloomberg does everything they can for their customers. It is one thing to sell a customer, it is another thing to keep a customer and Bloomberg is the king of that.

I have only seen a few screen shots of the integration and combined with what I have read, I doubt many will use Twitter in the way the rest of the world does. Search, curation and signal is what Bloomberg will focus on. It is the same thing they have focused on with the Stocktwits API as well.

Once again the important footnote of all this is that the people of the social web matter. So while today’s announcement is about Twitter, the real announcement is that the biggest financial walls have come down in the same week (at least in a press release way)…the SEC and Bloomberg.

Those walls are never going up again.

Big wow. I am proud to be a part of this revolution. It’s a good one.

click here.