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Building a Cycling Marketplace and E-commerce 'Fashology' Company with DSTNC co-founder Nave Avimor

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Howard Lindzon
December 29, 2022

Panic with Friends – Investing for Profit and Joy

I’m always excited to interview a portfolio company founder on Panic with Friends, so I’m doubly excited to have Nave Avimor, co-founder (his wife Sharona the other co-founder) of DSTNC (Social Leverage Fund IV) on today’s show. The company is at the forefront of fashion and technology, or as I like to call it, ‘fashology’ – for the modern cyclist. DSTNC (pronounced 'distance' - vowels removed) is a first of its kind global marketplace and content destination, curating the largest selection of high-end brands and performance products from around the world.

Nave and Sharona have done a phenomenal job over the last eight months or so, and with the site launched and a seed round raised, this is the right time to check in and hear about the company. With DSTNC I finally get to dig into 'fashology', something I’ve been talking about since the Oakley days. I’ve been able to invest and help build a Lifestyle brand from the ground up. Nave’s traveled the world, knows the sport, and Sharona has an eye for fashion, culture, brands and what people will buy. The curation is excellent.

The KEY business hack is the logistics of shipping returns. DSTNC can locally take returns for all these foreign brands and customers do not have to ship items that do not fit (a large problem with cycling gear sizes) back overseas at a high cost.

I hope you enjoy our conversation as much as I did.

You can listen to the podcast here on Spotify or Apple podcast and now all the episodes are on my YouTube channel as well. You can click subscribe on any of these channels and get the podcast alert each week.

You can also listen right here on the blog:

Going the Distance in Fashology with DSTNC Co-F... by Panic with Friends - Howard Lindzon

I’m always excited to interview a portfolio company founder on Panic with Friends, so I’m doubly excited to have Nave Avimor, co-founder of DSTNC (Social Leverage Fund IV) on today’s show. The company is at the forefront of fashion and technology, or as I like to call it, ‘Fashology’ – for the modern cyclist. DSNTC (pronounced 'distance' - vowels removed) is a first of its kind global marketplace and content destination, curating the largest selection of high-end brands and performance products from around the world.
Nave and the team have done a phenomenal job over the last eight months or so, and with the site launched and a seed round raised, this is the right time to have him on. Not everything is about unicorns, and I finally get to dabble in fashology, something I’ve been talking about since the Oakley days. I’ve been able to invest and really try building a full-on Lifestyle brand without the hassle of the day-to-day. Nave’s traveled the world, knows the sport, and his partner has an eye for culture. I hope you enjoy our conversation as much as I did.

https://cms.megaphone.fm/channel/STKT8917579627

For more details on today’s conversation read on below…

Guest: Nave Avimor

Profile: Co-Founder DSTNC

Where to Find Him: LinkedIn, Instagram

What's Nave Panicked About? Bikes.

Show Notes:

  • Introduction (00:39)

  • Welcome Nave (09:24)

  • Meaning of Avimor (09:44)

  • Getting into Cycling (10:14)

  • Moving to China (12:22)

  • Living in Shanghai (13:08)

  • Israel Cycling Academy (14:38)

  • Optimal cycling physique (17:14)

  • Building DSTNC (20:53)

  • Bike shop business model (26:45)

  • Gravel bike v. Road bike (28:42)

  • Disc brakes (30:53)

  • A revolution in cycling is happening (32:37)

  • Discovering the best gear (33:45)

  • Close-calls and accidents (39:25)

  • Beyond clothes - exotic bike parts (41:32)

  • Rise of e-Biking (42:38)

  • Wrapping up (43:53)

  • Closing thoughts (44:36)

© Panic with Friends, 2022. All rights reserved.

Host: Howard Lindzon | Producer: Knut Jensen | Researcher: Pete Weishaupt Disclaimer: All information provided is for educational purposes only and does not constitute investment, legal or tax advice, or an offer to buy or sell any security. For full disclosures: https://howardlindzon.com/disclaimer/

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