Creativity Will Lead The Way and Boring Is Worse Than Bad – Louie Moses Joins Me on “Panic With Friends’

Last night Ellen and I watched the Dave Chappelle Mark Twain prize special on Netflix. It was fantastic. Make sure you watch it. Dave is creative, empathetic and loves to create memories. He is never boring. At least that is what all the best comedians say about him.

A few days ago I had Louie Moses on my ‘Panic With Friends’ podcast to talk about advertising and marketing. Louie has run a leading firm here in Phoenix for over 30 years. If there is a panic in the markets, he feels it first because the first thing that gets cut in a panic or recession it is advertising.

It was a great conversation and when I pushed him about what has to come next post COVID-19 he answered that it will be creativity that leads. We chatted about the best brands and how they do things and he reminded me that boring is worse than bad. Today, Louie is working extensively with startups. He offers some really good advice on how to work with an agency to get any startup on the right track.

Here is the podcast.

PS – All 44 episodes of ‘Panic With Friends’ are here.