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Deckers ($DECK)- The California LVMH?

I was checking the stock charts of winners yesterday and Deckers showed up again. At just $13 billion maybe they are a ‘baby’ LVMH built in California. Here is the company website.

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.

The stock has done pretty well compared to the S&P.

They are not selling the same style ‘luxury’ goods as LVMH, but the products do have high margins from what I have read so far. They also own the very hit ‘HOKA’ brand I have been seeing everywhere.

The stock has been a monster winner and they have not even bought their first liquor brand yet.

I can’t be sure they are modeling the multi-generational brand rollup of LVMH, but I do want to spend time with management listening to how they are thinking of the world and LVMH.


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