Disqus Funding... Awesome Social Leverage

Some of you might have noticed a change in the commenting system for my blog. Its a new company called Disqus that I learned about from over dinner a few months ago Fred.

Basically people reading my blog can now create their own forums through their comments. I hope we can use it on howardlindzon.com to create better discussions around my postings and get some dialogue.

Today Disqus is announcing a new round of financing and a new set of features. Fred and Brad (Union Square Ventures) led the round with Naval Ravikant and ex-Googler Aydin Senkut. Our Knight’s Bridge fund was also an investor.

The Union Square blog has a detailed post on the opportunity . It’s a great read.

One feature in the updated beta that I really like are the community pages. Check out mine here. People can now track all of my comments across all blogs and also see who comments the most on my blog.

Another cool thing is the social identity that will follow commenters onto other sites that have disqus installed. So if you create a disqus account (it takes 5 seconds) it will allow you to comment on my site and fred’s with out having to sign in each time. Its really easy to use (which I like) and streamlines the commenting process by making it interactive.

You can also track other commenters (making it more social) so you can follow what they are saying on other websites, which is pretty cool. Think of it like an OpenID, but for commenting.

There are some more updates, but they are more technical so read Daniel Ha’s post on the updates.

Not only is it free, but it works on all the major blogging templates like WordPress (which I use for this blog), Blogger, MovableType and Typepad.

Social leverage is my personal favorite them for venture investing. Om has a good post on Disqus.com . I love social leverage and don’t think you can blow yourself up tapping it. Banks call it the multiplier effect. Problem is you get a credit crisis.

Sign up for an account and keep the comments coming.

Discloser: I am WAY LONG on Disqus and an investor.