Don’t Fear the Social Web Bubble...Embrace It.

I am pretty sure we are still in a bubble phase.

It’s a bubble of bubbles world we now live in.

Since the 80’s we have been printing money and printing money leads to bubbles. Persistently low interest rates leads to bubbles. It is obviously intoxicating for governments to just ‘ease baby ease’. It’s Pavlovian monetary policy.

Under this policy, bankers have evolved like cockroaches, using technology in ever more creative (some would say evil) ways to protect themselves and create the ILLUSION of value like never before.

Since we have done little to protect the consumer from the ‘Too Big to Fail’ companies, and the bankers who have now learned marketing, we will inevitably get soaked in another financial bubble in the not too distant future.

While I may not chase the ‘Too Big To Fail’ dream of world dominance, a bazillion others in the ‘BRIC’ will. They are getting a taste of freedom AND money. They are 50 years behind the US roadmap and eerily copying it – just exponentially faster. Imagine where they are in the GREED lifecycle. It’s banker heaven.

It is too hard and aggravating for me to invest a sizable percentage of my portfolio in this corrupted and broken ‘Too Big To Fail’ stock market environment. You know my major themes based on the macro picture.

There is one bubble that I do not fear…the social web/social leverage bubble. It will inflate and get silly, but thousands upon thousands of profitable niches will show themselves.

My journey in the social web started in 2005 when I looked up the term ‘Term Sheet’ on Google while drafting one up for Golfnow.com. I discovered Brad Feld’s blog and Fred Wilson’s blog. I started my own blog on Google Blogger and wrote like a madman. Nobody was listening. As niches from Twitter, Stocktwits and other microblogging platforms expand, the speed to an audience will accelerate for the talented.

It will be years of rolling up/aggregating and years of discovery for the adventurous.

It will be a seemingly endless wave and if you position yourself accordingly, businesses will show up that carry you along to wealth you could never have imagined (wealth is not just money).

I watch it happen for people that get discovered every day on blogs, twitter, and Stocktwits…LIGHTBULBS clicking on, relationships sparking, matches being made, brains being leveraged. It has happened always as the world has shrunk, but never this fast and never this simply.

Enjoy the fact that it is impossible to value and ridiculed.