Gaiam – The 800 Pound Gorilla in Yoga?

It seems like that to me. I have put the stock in my portfolio today and expect to be in this one for a while.

It’s thin, expensive, a dollar off an all-time high and maybe not a market at all, but I am a believer in the space. So is Steve Case in Gaiam’s case. I started pondering it in April 2006 and it’s up 20 percent now . No biggie.

Here is the Google Finance page . The Lulu Lemon IPO has brought much attention to the space. I think it’s for real.

The acquisition of Zaadz.com brings approximately 200,000 potential spiritual and yoga fanatics into the brand . I want to be with the leader in this niche space and the CEO seems very aggressive and confident he will do it.

Disclosure – Long Gaiam