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Gemini Sports Analytics - A New Social Leverage Investment

Good morning…

The team at Social Leverage announced our latest investment in Gemini Sports Analytics yesterday.

Jake Schuster, the founder and CEO brings a decade of experience in the elite athlete performance domain, and has identified a need for predictive analytics tools to enhance data-driven decisions. Inspired by this vision, Schuster embarked on a journey to build a platform that empowers sports teams to harness the power of athlete data for better, faster decision-making.

This round was led by my good friend Roger Ehrenberg and his sons, Ethan and Andrew at Eberg Capital.

My partner Matt Ober who has lots of experience in the data space having worked at Bloomberg, Worldquant, and ThirdPoint prior to joining us here at Social Leverage will be joining their board as an observer. He was also the first to buy Stocktwits data way back when.

This is what Matt had to say about it in his blog yesterday:

What excited me about Gemini is the opportunity to bring a full stack offering to teams to take all of their internal and external data and bring it into one place to do scenario analysis, make predictions, leverage best-of-breed ML models, understand opportunities across different departments, and help the teams better make sense of the vast amount of data they are consuming that will only grow in the future.

After working in the hedge fund industry for 12 years and spending my early career at Bloomberg, I have seen the power of consuming data at scale. Bloomberg gave me my first taste of what is possible with vast amounts of data combined with rich analytics. They tried in the mid-2000s to build a Bloomberg for Sports, but it never panned out. WorldQuant’s goal from the early years was if we could consume more data than everyone else in the world, we could find more alpha and manage more money. When I joined Third Point we became an early Data Robot user when we were building the data science team and I see a lot of the features from Data Robot integrated into what Gemini is building for sports teams. In this world of information overload, a no-code platform that offers APIs with capabilities to allow teams across professional sports leagues and across the world to harness the data they have been collecting is a potential game changer.

Teams have the ability to make data-driven decisions and take advantage of the cutting-edge technology that is producing all of this new data. Sports data and technology capabilities are only getting more sophisticated and it’s exciting to see how teams are starting to differentiate themselves and compete.

You can read Matt’s full post in it’s entirety here.

Tools like Gemini Sports Analytics will become more valuable as they enable non-technical stakeholders within sports organizations to access and manipulate their data.

For the last year on the blog/newsletter I've been writing about what I have dubbed ‘The Degenerate Economy’.

In my definition of ‘degenerate’ we are all degenerates from the owners paying billions for teams to the 20 year old building fantasy teams in college to the 40 year old GM of a pickleball team. The ego is at the heart of ‘the degenerate economy’ and right or wrong is attached to this exploding growth economy.

See you here tomorrow.

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