Google goes GPS

Based on the amount of people writing about it, it must be important.

I wish I understood all this shit at a time like this, but Fred helps clear it up a little with this post .

Looks like Google has recognized this pie as a monster outside search that it must compete aggressively. I assume they are right and Fred likes what they have done so far.

Trimble, Garmin, Nokia and Tom Tom are all positioned well, but maybe Garmin and it’s mainly hardware products is in the new weakest position.

What’s your thinking?

Disclosure – Long Trimble