Intuit...Unstoppable?

It seems so.

Intuit $INTU is not a sexy company. They don’t care. They are rocking. I started blogging about the setup a few months ago and am long the stock.

In 2005, I walked into an Apple store for the first time and I just knew a homerun was coming. I started blogging about it (check the archives). I was long the stock immediately. I did not care what the chart looked like.

The next 3 years were nirvana for growth stocks so owning the best ones paid handsomely.

Intuit feels to me like Apple did but there are a few big differences. The mood of the country sucks. The stock market itself feels broken, different and tired. But, most important to me from a confidence/catalyst standpoint, I don’t directly engage in Intuit’s products like I used to. My bookkeeper does, our controller at Stocktwits does and I know that all my portfolio companies do so as well.

I want to reengage. I wish my kids were old enough or there was a Mint/Quicken for kiddies. I would even work there :) . In the meantime, Intuit owns the SMB. It may not be as sexy as the enterprise or the consumer, but profits and market share is super sexy and Intuit sells the SMB the hammers and the shovels.

I think Intuit should seize upon MY personal intuition and get closer to the consumer. They spent $170 million to get closer when they purchased Mint.com, but that should just be their opening salvo. They should be opening Mint.com stores. America would immerse themselves in personal finance. To do so, all Intuit needs to do is hire some Apple people that built the Apple retail concept and want new challenges. It’s that simple. I see Mint and Quicken ‘genius bars’ in a retail environment that dares to immerse the consumer and SMB in personal finance. I will spend my mall and retail time going from the Apple store to the Mint.com store.

While getting to these stores I will pass some empty Microsoft stores and some bankrupt retailers that I wished were Kayak.com travel experience stores and Google experience stores filled with SMB ‘Search Geniuses’, but I dare to dream and try to ‘will’ the goodness to happen.

You will RARELY get the perfect catalyst and market conditions to ‘back up the truck’ or ‘load the boat’, but if you stay in the game opportunities as good as these present themselves. So I own it and I think I will watch it march consistently higher. I own enough that I will blog about it when I am wrong so stay tuned.

PS – At minute 11 in laste week’s ‘Momentum Monday’ I took a deeper dive into the business so you can watch here:

PSS – This Mophie and Intuit credit card reader and processing is also an interesting growth opportunity .