Lifelock Goes Public...Woot!

I have a LOT of history with Lifelock. I was an angel investor. I sweated hard because they sweated real hard (not only because it is a Phoenix based Company).

I discovered the Company after reading a story on TechCrunch about a competitor called TrustedID that had raised venture money. I googled the words identity theft and up came ‘Lifelock’. They were in Phoenix so I cold called them and spoke to the CEO Todd Davis. The Company had an amazing pitch deck. Still the best I have read. I dragged many friends into the deal in Phoenix and it has been a wild ride and I am happy for many to see a liquidity event today.

I made my angel investment in 2006 at well under a $10 million valuation. There were 8 employees.

If you search ‘LIFELOCK‘ on my blog you will find all the ups and downs along the way.

In 2010, I sold half my shares with the help of SecondMarket and am today very happy for all the employees and investors with the IPO. I think the valuation is around $900 million.

I still believe identity theft and protection is a huge growth market. I covered it quite a bit in my first book The Wallstrip Edge. Yes…go buy the damn thing (it really is a good book about trends).

Lifelock $LOCK will be a huge and important company if they can do the right things with their new capital and currency. I am excited to follow along for now and see what comes next for them.

Todd Davis is one hell of a swashbuckling CEO. Thanks Lifelock for this great ride.