LifeLock Raises $25 Million from Goldman Sachs...Booyah

Goldman Sachs just gave a gigantic vote ($25 million worth ) of confidence for the company that insures its wide customer base from credit fraud and identity theft. The three-year-old, Tempe, Arizona-based company has already raised $6 million Series A round led by Bessemer. That was before the $6.85 million round led by Kleiner Perkins.

Lifelock is a successful consumer web story first because it’s a great product, but more importantly, the team always ‘got’ marketing. They took a webby idea and took it off web to sell it. It boggles my mind how many people are aware of the ad campaigns, where CEO Todd Davis gives away his social security number (457-55-5462, in case you were wondering) as further testimony to the flawlessness of their service.

The Company is continually perfecting and adding to their services. Now, they even guarantee the safety of your wallet with WalletLock. Lose your wallet? Not a worry. One of their WalletLock specialists will contact each credit card, bank or document issuing company, cancel your accounts and complete the paperwork and any further hassles for you. Even replacing your goods, including credit / debit cards, driver’s license, social security, etc…even traveler’s checks. No charge.

In case you haven’t caught it in my previous posts, I am an angel investor and participated in the Kleiner Perkins round with our Knighstbridge fund. This is also great news for venture and start-ups in Phoenix.

If they keep this up I will be a thousandairre in no time. If it proves one thing it’s that if you stay in the game and keep swinging the bat, you might hit one out of the park. Still a long way to go before I can call it a winner, but it feels good just the same.