Long $HOWIE, short evil ...The UNpicker!

Good morning…

I am in Zurich for a layover on my way to Florence and quickly Tuscany for a few days relaxing, riding and eating with friends.

One new fund product idea I want to share is from a startup called Thematic (I am not an investor), who launched a cool product that allows me to ‘UNpick’ stocks from the broader market of 500 plus regularly indexed stocks. We all know how hard it is to pick stocks to beat the major indexes, so I have always wondered…what if I could just ‘UNpick' a handful of companies I despise and feel better about owning the broad market and possibly even slightly outperform.

I’ve teamed up with some old friends in the fintech space at Thematic to launch my new ‘DROP DEAD’ Index.

This strategy goes long the broader market, but excludes any companies/brands I find mostly evil. The strategy is rebalanced quarterly and currently excludes Goldman Sachs (GS), Wells Fargo (WFC), Philip Morris (PM), Fox (FOX and FOXA), and Comcast (CMCSA).

My thesis here is that it allows for people to ‘vote with their wallets’ and be active investors with minimal effort.

Here is how the guys at Thematic described it:

I will check back in on the performance quarterly and now others should be able to invest in a broad index like $HOWIE.

Have a good Friday.