Northwest Airlines – Congratulations

Genius – $15 more for an exit row or aisle seat on certain flights. They are taking serious heat. Why????

I would pay $100 to know who I was sitting next to or who to avoid. After a long day of meetings, I don’t want to be next to a grossly overweight guy loaded up on taco bell, in a middle seat. Frankly, I don’t want to sit near me most of the time!

This is yield management in full gear.

If 30 business travellers will pay as much as 200 discount fare travellers for certain flights, let them. Northwest can save money on service, food and fuel. Further, travelling prices were too low for too long. Those days are over – that is for certain!