Personal Finance 2.0 Gets More Lift...Mint.com Raises $12 Million

Mint.com raised another $12 million . Makes sense. They have 160,000 customers which is pretty damn good.

I am watching this space closely as Fred Wilson has an investment (Union Square Ventures) in Wesabe.com , a Mint.com competitor. I am friends with Peter and the guys at Geezeo.com , who have really supportive of Wallstrip and therefore I have gotten to know them. They are working extra hard as the ‘financial’ underdog (in terms of financing).

The prize seems pretty big here. Quicken, Microsoft, and all the business publications need to be in this space so the early movers will (are) getting plenty of cash and attention.

It will come down to traction. Money raised does not make you ‘THE’ winner.

Disclosure- i don’t use any of the services. Meghann does .