Ratfarts! The talk of the day at YouTube and other video distribution sites.

UPDATE 2 – Adam Kalsey has some interesting insight disagreeing with Fred and making me look hasty for posting . It is a good read and if correct, would be par for the course as it pertains to networks. We will see.

So NBC gets it right. They had to change their name to NBBC to get it. Even that is smart though. If YouTube was a public company, the stock would gap down today and if not, I would be trading it from the short side.

As I commented over at Fred’s site – “They finally got hold of the GOOD weed”.

Here is the post with all the good links from Fred . As Fred points out – This is the future of media:

1 – Microchunk it – Reduce the content to its simplest form.2 – Free it – Put it out there without walls around it or strings on it.3 – Syndicate it – Let anyone take it and run with it.4 – Monetize it – Put the monetization and tracking systems into the microchunk.

NBBC follows each and every rule. And so I am going to get a NBBC player and start running The Office or SNL on my blog and getting paid by NBBC to do that.

Wow. This is truly Web 4.48 stuff.

UPDATE – Fred tells me that they aren’t just letting any content in – so that is a big question mark. Still very big news.