Ten to Eleven: My New Book About Lunch With Founders After They Win

Peter Thiel has a best selling book for founders on building the future titled Zero to One.

I have not read it because he’s never thanked me for the Buddy Media introduction. I hold grudges forever.

Anyways…

I have an idea for a new book called ‘Ten to Eleven‘ …lunch with founders we were angel investors in after they win.

The idea and title came to me as I was catching up today (over lunch) with Lifelock founder Todd Davis. Lifelock was recently acquired by Symantec for $2.4 billion. Todd was telling me about some of our early meetings in 2006 and 2007 (that I had of course forgotten). I was really happy that he had such great memories of my involvement as Lifelock was going from ‘zero to one’.

I told him I was really at my best with founders going from zero to one, and than, only after they were wealthy and going from 10 to 11. Todd laughed and thought that it was a winner. Todd is a genius marketer so I may be on to something.

After lunch we grabbed this photo:

I plan to do a podcast with Todd sometime soon because the ups and downs of Lifelock on the way to the $2.4 billion acquisition are epic. Hearing some of the stories today reminded me that going from zero to one (while hard) is a lot more fun, at least to me, than going from 1 to 10.

PS – I did a quick search of my blog and there are 46 mentions of Lifelock since we invested way back in 2006. While the archives are more educational for when I am wrong, it is fun to have all the memories from when I was right.