Twitter and Vine...So Interesting

Disclosure – In late July I disclosed that I was selling my Twitter shares. I did. It just felt like the right time.

Since that time, I received some holdback shares from the Tweetdeck acquisition (angel investor). I decided to hold those shares. With the launch of Vine I am pretty excited to be a shareholder again.

I am in the ‘open’ camp regarding how Twitter should treat it’s product, and while there is no such thing as ‘pure open’, Twitter is pretty closed.

But, along comes Vine. I am not going to go into a length explanation of it because you have to use it. I can’t make you like or dislike it. Here is how it looks if you embed it in a tweet:

In a word…Magical. In more words…easy to use, fun, shareable, different, interesting.

There are so many ways to monetize, but who cares about that quarterbacking for the moment.

Twitter says they are a media company. It has never felt like that to me from the product side, though they behave like one as a monetizer. I do think Vine could push them further towards being media (especially sports moments). While Max is not necessarily a media sports moment, this hockey fight could be!

Most importantly, Twitter can start over with how they treat an ecosystem. While developers say they don’t trust Twitter, they love fun new toys and this is a marvelous toy. Let the games begin!