What's Apple Thinking?

While noise and traders dominate the Apple space the last few months, I have been a watcher and net seller.

I have been a net seller the last 5 months of Apple stock, selling in the 80′, 90′ and some in the 140’s (you can search the posts). I never bought the recent dip at $113. Should have.

Obviously the stakes for Apple are higher now as market share increases. What has befuddled the shorts is the flawless execution.

Can it continue?

From a product perspective they are firmly in the lead. The steps they make are all rational and simple to digest by the masses at this point. The new iPod video mini is a perfect partner product to the iPhone. Those will be the big sellers. Everything in between is filler.

The main issue holding them back from being bigger than Google – and they could be – is an open platform. One where they give back to the community more than just beautiful, easy to use products for tech idiots like me. Fred takes a great look at ‘the platform’ issue today .

With that comes giant risk obviously and Job’s likes more calcualted risk so it does not look like Apple is willing to change. from a shareholder value perspective…sorry haters, but he IS DEAD RIGHT.

Now, at some point, maybe soon, HE WILL FLIP. He will flip because of ego and growth opportunities. He is likely trying to time it perfectly.

He will add rental and he will add combo pricing, because they are the right thing to do from a growth perspective and cash flow perspective, just not yet. That foot will drop and it will be thunderous. Why do it when the cash is so freely flowing right now?

Disclosure – Long Apple