What’s Viral Worth? ....and Why Should You Tweet?

If it was easy to monetize ‘sharing’ we would all be billionaires.

It’s definitely easier to monetize hoarding.

People ask me all the time …’How do I monetize my followers’

I always answer back…’You should never have started sharing if monetizing was the goal’.

I like sharing content. I can’t explain why. It’s likely that my job is all about reading and sharing just became easy with smartphones. It’s now just part of my workflow.

I started ‘tweeting’ way back in 2007.

I have had over 90,000 tweets.

My best tweet (based on sharing and engagement metrics) came just this weekend:

Definitely not that sexy or interesting and no way I thought it would be my best ever. I am sure I could reverse engineer the tweet to see why it caught on, but that’s not my thing. I don’t care for a formula if its recreating stuff I just don’t think is that great. I would be bored. Twitter, Buzzfeed and Facebook seem to control that anyways.

In a cruel twist of irony though….Twitter wants me to pay them to promote by best tweet:

Twitter itself is likely struggling because I would never pay to promote this. If I need 80,000 impressions to get 19 followers….I might as well burn cash.

I share on Stocktwits, my blog, Instagram and Twitter for all the derivative value…and derivatives are very hard to value..ask Warren Buffett.