Zillow continues to grow

I have written often about Zillow .

I think it is funny and disarming the way they call their site BETA. They have raised $57 million and are deeply integrated into Yahoo Real Estate. The only people who don’t see this train coming are the big, fat, useless agencies and the teams of underqualified, overpaid agents.

Zillow has attacked from a little corner of the real estate market through a Google Map mash and now has the potential to be a real estate juggernaut.

TechCrunch has covered Zillow often and well and has a good update on a new feature. In a nutshell:

On Wednesday morning they are releasing new features which will allow users to contribute updated and detailed information about their own homes to Zillow’s national database.

I see Zillow going vertical and fast. This feature is something that will get users to do KEY HEAVY LIFTING that will allow the Company quick access into areas like brokerage. Millions of homes for sale by Zillow would help brand, bringing new users on-line in a positive viral way.

Can’t happen fast enough for me. Just don’t turn this into a social networking site :)

UPDATE – I have been remiss in not mentioning another big player in the real estate space – Trulia . This afternoon, Om Malik is reporting on major upgrades at Trulia .

I don’t care who wins – I just want change :)