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Panic with Friends - Paul Tran - Founder, CEO, and Visionary Behind Manscaped

Author

Howard Lindzon
April 13, 2023

Panic with Friends – Investing for Profit and Joy

I’m happy to have my good friend Paul Tran of Manscaped back on Panic with Friends. He’s an incredible founder, entrepreneur, product person, and marketer. He continues to build a global omnichannel brand at an epic pace. We’re really proud seed investors in our Social Leverage Fund III.

I’m constantly writing about the urgency and importance of marketing, and Paul and his team are world-class. It's not so easy to just go online and do marketing nowadays. You have to have a lot of skills across multiple sectors. The Manscaped team continues to be creative and test new media formats over and over again with great success. Every entrepreneur can learn something by listening to Paul. His insights on building an enduring brand and how he thinks about growth are timeless. Enjoy the episode. You’ll learn a lot.

BTW, visit Manscaped and use the promo code ‘Howie’ for 20 percent off your first order.

You can listen to the podcast here on Spotify or Apple podcast and now all the episodes are on my YouTube channel as well. You can click subscribe on any of these channels and get the podcast alert each week.

You can also listen right here on the blog:

Paul Tran - Founder, CEO, and Visionary Behind ... by Panic with Friends - Howard Lindzon

I’m happy to have my good friend Paul Tran of Manscaped back on Panic with Friends. He’s an incredible founder, entrepreneur, product person, and marketer. He continues to build a global omnichannel brand at an epic pace. We’re really proud seed investors in our Social Leverage Fund III. I’m constantly writing about the urgency and importance of marketing, and Paul and his team are world-class. It's not so easy to just go online and do marketing nowadays. You have to have a lot of skills across multiple sectors. The Manscaped team continues to be creative and test new media formats over and over again with great success. Every entrepreneur can learn something by listening to Paul. His insights on building an enduring brand and how he thinks about growth are timeless. Enjoy the episode. You’ll learn a lot. BTW, visit Manscaped and use the promo code ‘Howie’ for 20 percent off your first order.

https://cms.megaphone.fm/channel/STKT8917579627

For more details on today’s conversation read on below…

Guest: Paul Tran

Profile: CEO and founder of Manscaped

Where to Find Him: LinkedIn | Twitter

What is Paul Panicked About? Paul doesn't usually panic.

Show Notes:

  • Introduction. (00:32)

  • Welcome Paul (05:12)

  • 3 metrics Paul uses (05:33)

  • Manscaped origin story (06:12)

  • A culture of innovation (08:22)

  • The ‘secret sauce’ (10:10)

  • Pitching Manscaped (10:58)

  • Phenomenal growth (13:01)

  • Focus on target market (14:50)

  • A global brand (16:20)

  • Marketing (18:34)

  • Expanding demographic (19:26)

  • Brand loyalty (21:24)

  • Marketing with celebrities (24:30)

  • Manscaped’s mission (25:14)

  • Importance of omnichannel (26:18)

  • Customers pay for quality (28:50)

  • Ideas and failure (31:10)

  • Success is never a straight line (32:16)

  • Manscaped today (34:12)

  • Paul’s edge (37:00)

  • Thoughts on luxury fashion (38:28)

  • What makes a brand stay relevant (38:59)

  • Measuring sentiment (42:44)

  • Closing thoughts. (43:42)

Related:

© Panic with Friends, 2023. All rights reserved.

Host: Howard Lindzon | Producer: Knut Jensen | Researcher: Pete Weishaupt Disclaimer: All information provided is for educational purposes only and does not constitute investment, legal or tax advice, or an offer to buy or sell any security. For full disclosures: https://howardlindzon.com/c/disclaimer/

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